Beautiful Life Kemasan Kapur Barus by Pica Packaging Design Lab

Beautiful Life Kemasan Kapur Barus by Pica Packaging Design Lab is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2020

Beautiful Life Kemasan Kapur Barus

by Pica Packaging Design Lab

Client: Beijing Lvsan Chemistry Co.Ltd.

A' Design Award Tambaga Winner in Kemasan Category

10,060

Verified Award Winner

Verify Award Status for #89378

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beautiful Life Kemasan Kapur Barus

Beautiful Life iyanaritu desain kemasan untuk kapur barus (kamper) ri jual ri Cina. Kemasan kapur barus riatoro' sitongeng-tongenna, jadi maega produk ri pasa'e sinrupa. Beautiful Life pake logo kaligrafi, bunga persik, sibawa gambar tau iya nala'e polé ri lukisang Cina riolo. Tellongeng pakke'bu'na mabbentu kalong, tanra tradisional untu' berkka'. Kaleng-e ricetak nasibawang aruwang wareng, na kotta' kertasna riuki sibawa risalampu'. Kaleng-e mattutu' baung, weddingngi ritaro sibawa ripake matteru. Engka tongeng tobbi' ri laleng kaleng iya massompo'e, na passabakengngi ana'-ana' masussa untu' bukai.

The Recognition

About the A' Design Award Tambaga

Beautiful Life Kemasan Kapur Barus iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Beautiful Life Kemasan Kapur Barus ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Beautiful Life Kemasan Kapur Barus mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensions & Packaging: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tags: Packaging, China, Culture, Daily chemicals, Household, Mothball
Production Technology: 8-color tinplate printing
Carving on paper
Gilding over paper
Design Challenge: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Research: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiration: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Project Duration: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Operation Flow: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Team Members: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Image Credits: Shuwei Qi and Rijiang Wang, 2019.