Salaka Kemasan · 2020
Xin You Ran Baijiu Primary Function: Pambungkusu' Ariki'
- A' Design Award Salaka 2020 in Kemasan
- CLIENT: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
- Estimated Number of Design Views: 29,798
- Verification code D333A90424 · Verify this award
Colors
About Xin You Ran Baijiu Primary Function: Pambungkusu' Ariki'
Xin You Ran Baijiu iyanaritu séddi disain pambungkusu' untu' ariki' Cina iya ripassulu'é untu' taung zodiak. Gambara' utamana napasséddiwi kaligrafi Cina sibawa gambara' pemandanganna tana. Batasang matoana kaligrafié napasséddiwi sibawa alebbirenna ruang sibawa detail cinampe'na gambara'é, angkanna iya duwa rupa senié ribaca séddi gambara'. Temana iyanaritu Hai, tanrang bawi ri zodiak Cina. Kertasa', keramik sibawa aju ripaké siseddi untu' pappésengngi sipa' budaya Cina. Kotta'é panjangna 180 mm, sakkana 150 mm sibawa tanré'na 320 mm.
About the A' Design Award Salaka
Xin You Ran Baijiu Primary Function: Pambungkusu' Ariki' iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Xin You Ran Baijiu Primary Function: Pambungkusu' Ariki' ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Xin You Ran Baijiu Primary Function: Pambungkusu' Ariki' iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
- Dimensions & Packaging
- The packaging box size is 180mm in length, 150mm in width, 320mm in height.
- Tags
- Zodiac, Calligraphy, Chinese painting, Pig, Culture
- Production Technology
- The materials of design are paper, ceramic and wood.
- Design Challenge
- The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
- Research
- This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
- Inspiration
- The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
- Project Duration
- The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
- Image Credits
- Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.
