Mi Band 3 Primary Function: Pambungkusu' Sport Band by Xiaomi

Mi Band 3 Primary Function: Pambungkusu' Sport Band by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2020

Mi Band 3 Primary Function: Pambungkusu' Sport Band

by Xiaomi

Client: Xiaomi

A' Design Award Salaka Winner in Kemasan Category

25,245

Verified Award Winner

Verify Award Status for #90017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Band 3 Primary Function: Pambungkusu' Sport Band

Mi Band 3 iyanaritu pancarita pambungkusu' untu' séddi sport band. Iyaé pambungkusu'é napaké angka 3 iya sederhana' selaku poko' pakkitaé, iya nakulili' motif iya napolo polena lorong atletik. Iyaro motifé nappalluru' ri seppulu kappaé nenniya napappajai gau' olahragaé lao ri garisi'-garisi' iya sederhana'. Iyaro kappaé ripolo (die cut) nenniya rilipa' polé ri kertasé, nenniya laddona 108 milimeter tettina, 75 milimeter lampéna, nenniya 32 milimeter lebbena. Warna iya laing-laing napaita versi iya laing-laing. Iyaé sériéwé natahangngi rupa desain iya masséddi kuwammengngi tuli mattappa ri lémari-lémari balu'-balu'é.

The Recognition

About the A' Design Award Salaka

Mi Band 3 Primary Function: Pambungkusu' Sport Band iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Mi Band 3 Primary Function: Pambungkusu' Sport Band ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Mi Band 3 Primary Function: Pambungkusu' Sport Band iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Dimensions & Packaging: dimension
height 108, Length 75, width 32mm
Tags: Sport, band, electronic, packaging, colorful
Production Technology: material: Paper
Structure: paper die cut and fold to box.
Design Challenge: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Research: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Project Duration: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Operation Flow: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Patents: Copyrights belong to Xiaomi Inc, 2019
Team Members: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge