Ccpuerh Tea Fungsi Utama: Kemasan Teh by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2020

Ccpuerh Tea Fungsi Utama: Kemasan Teh

by Somethink Brand

Client: Ccpuerh

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #92660

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ccpuerh Tea Fungsi Utama: Kemasan Teh

Teks Buku: Ccpuerh Tea iyanaritu desain kemasan untuk pallawangeng teh iya ritekeng sibawa teh malusuq. Wadana iyanaritu kaleng aluminium bunder sibawa tongkoq ulaweng électroplated, pola perunggu, sibawa aksara silk-screened. Kaleng-e mangkaui 80 mm diameterna, sibawa tanre bodina 70 mm na tanre tongkokna 10 mm. Tellu bentuk iya ricétta, bunder, prismatik, sibawa segitiga, mangngellau teh bunder baiccu, teh segi-eppa baiccu, sibawa teh malusuq. Werrina kaleng-e iya mabbédaé mappaiseng tarap kamatangngeng teh, angkanna pabbelli-e weddingngi naisseng masitta tungke' produk. Desainnaé mappunnaiwi paita iya masederhana sibawa modéré ri laleng teh tradisional.

The Recognition

About the A' Design Award Tambaga

Ccpuerh Tea Fungsi Utama: Kemasan Teh iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Ccpuerh Tea Fungsi Utama: Kemasan Teh ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Ccpuerh Tea Fungsi Utama: Kemasan Teh mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Dimensions & Packaging: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Tags: Packaging, tea, color, fashion, youth
Production Technology: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Design Challenge: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Research: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Inspiration: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Project Duration: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Operation Flow: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
KC To
Image Credits: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.