Fruit Bites I apologize, but I cannot provide an accurate translation into Buginese (Basa Ugi) for this content. Buginese is a regional Austronesian language spoken in South Sulawesi, Indonesia, and requires specialized knowledge of: by Nour Shourbagy

Fruit Bites I apologize, but I cannot provide an accurate translation into Buginese (Basa Ugi) for this content. Buginese is a regional Austronesian language spoken in South Sulawesi, Indonesia, and requires specialized knowledge of: by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2020

Fruit Bites I apologize, but I cannot provide an accurate translation into Buginese (Basa Ugi) for this content. Buginese is a regional Austronesian language spoken in South Sulawesi, Indonesia, and requires specialized knowledge of:

by Nour Shourbagy

Client: Fruit Bites

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Fruit Bites I apologize, but I cannot provide an accurate translation into Buginese (Basa Ugi) for this content. Buginese is a regional Austronesian language spoken in South Sulawesi, Indonesia, and requires specialized knowledge of:

1. Native Buginese linguistic structures

The Recognition

About the A' Design Award Tambaga

Fruit Bites I apologize, but I cannot provide an accurate translation into Buginese (Basa Ugi) for this content. Buginese is a regional Austronesian language spoken in South Sulawesi, Indonesia, and requires specialized knowledge of: iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Fruit Bites I apologize, but I cannot provide an accurate translation into Buginese (Basa Ugi) for this content. Buginese is a regional Austronesian language spoken in South Sulawesi, Indonesia, and requires specialized knowledge of: ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Fruit Bites I apologize, but I cannot provide an accurate translation into Buginese (Basa Ugi) for this content. Buginese is a regional Austronesian language spoken in South Sulawesi, Indonesia, and requires specialized knowledge of: mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.