Salaka Mobile · 2020
Macy’s App Redesign Primary Function: Aplikasi Belanja Mobile
- A' Design Award Salaka 2020 in Mobile
- CLIENT: Macy's
- Estimated Number of Design Views: 25,706
- Verification code C1A79616BE · Verify this award
Colors
About Macy’s App Redesign Primary Function: Aplikasi Belanja Mobile
Macy's App iyanaritu aplikasi belanja mobile iya ripancajie paimeng ri taung 2019 untu' alat Android sibawa iOS. Iyaé aplikasi-é palaloi pelanggang untu' massaliweng sibawa melli barang fashion, kecantikang sibawa barang bola polé ri smartphone iyaré'ga tablet. Tampilanna macinnong sibawa simpel, nala pappéneddingeng visual polé ri media fashion sibawa barang teknologi konsumen. Alat iya maddasar kamera nasokongngi scan sibawa pemmeréng, na fitur augmented reality palaloi pelanggang untu' mitai riyolo barang-é ri wettu dé'napa naelli. Iyaé pancaji paimeng maddasar ri panreppekeng paké iya maéga sibawa ri sesséngeng polé ri pelanggang, na pattengngang paké maccommo purana ripallalo.
About the A' Design Award Salaka
Macy’s App Redesign Primary Function: Aplikasi Belanja Mobile iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Macy’s App Redesign Primary Function: Aplikasi Belanja Mobile ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Macy’s App Redesign Primary Function: Aplikasi Belanja Mobile iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
