Macy’s Website Primary Function: Interface Website naébbu Willy Lai and Dave Torres

Macy’s Website Primary Function: Interface Website naébbu Willy Lai and Dave Torres iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Salaka ri Katégori Kompétisi Desain Antarmuka, Interaksi, sibawa Pengalaman Pengguna.

SalakaAntarmuka· 2020

Macy’s Website Primary Function: Interface Website

ᨑᨗ Willy Lai and Dave Torres

ᨀᨒᨗᨕᨙ: Macy's

Pammènangngé A' Design Award Salaka ri Katégori Antarmuka

42,135

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #94023

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Macy’s Website Primary Function: Interface Website

Macy's Website iyanaritu interface eceran online iya mappalaloengngi pelanggang untu' mattoli-toli sibawa melli barang iya nappaessui Macy's. Website-e ripanyaru' rancangananna situru' saran polé ri pelanggang, nagagana layout iya mapaccing sibawa sederhana iya napauleng média fashion sibawa produk teknologi konsumen. Teknologi web iya responsif mappalaloengngi akses melalui komputer laptop, tablet sibawa smartphone. Panelitian iya maloang mappimping jama-jamanna, temmasu' survei pengguna, wawancara, uji A/B sibawa uji usability. Struktur iya lebbi sederhana napalancara proses pembelian sibawa nappedeceng keterlibatan pengguna.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Macy’s Website Primary Function: Interface Website iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Macy’s Website Primary Function: Interface Website ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Macy’s Website Primary Function: Interface Website iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Ukurang & Kemasang: We developed resonsive web design across different devices.
Tag: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Téknologi Produksi: We utilized modern responsive web technologies.
Tantangeng Désain: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Panélitiang: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspirasi: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Wettu Proyék: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Alur Opérasi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Anggota Tim: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Krédit Gambar: Images courtesy of Macys.