Hou Juice Pabbungkusna Uwae Buah naébbu Leng Chen

Hou Juice Pabbungkusna Uwae Buah naébbu Leng Chen iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.

UlawengKemasan· 2020

Hou Juice Pabbungkusna Uwae Buah

ᨑᨗ Leng Chen

ᨀᨒᨗᨕᨙ: Pagoda

Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan

40,711

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #95369

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Hou Juice Pabbungkusna Uwae Buah

Hou Juice iyanaritu sédi rancangan pabbungkus untu' mérek uwae buah mabaru. Botolo'na 45 milimeter lebbana na 165 milimeter tanréna. Botolo' pelastik-é risalipuri sibawa lapisan makkilo pada mutiara sitta ripasempurna sibawa frosting na paccitakang warna khusus (spot color). Gambara' lanceng mancaji téma penglihatan poko'na, na tungke' rasa buah rigambarekengngi carita mallaing-laing. Lanceng-é iyanaritu lambanna kompania buah indo'na sibawa mancaji tanrang awatangeng ri laleng kabudayaang Cina. Rancangang-éwé mannessai maélo' mappaitang alang, abaruang sibawa akkéanuang makessing, sibawa patettong ateperreng ri pabbaluk-pabbaluk iya jampangiéngngi akkéssingeng waténna.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Hou Juice Pabbungkusna Uwae Buah iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Hou Juice Pabbungkusna Uwae Buah ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Hou Juice Pabbungkusna Uwae Buah mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Ukurang & Kemasang: Diameter 45mm x Height 165mm
Tag: juice, packaging, branding, drink, beverages，
Téknologi Produksi: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Tantangeng Désain: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Panélitiang: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspirasi: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Wettu Proyék: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Alur Opérasi: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Anggota Tim: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Krédit Gambar: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.