Salaka Kemasan · 2020
Jiu Ming Tang Primary Function: Bungkusang Toa'
by Qi-Jun Wang
- A' Design Award Salaka 2020 in Kemasan
- CLIENT: Wang Qi-jun
- Estimated Number of Design Views: 24,227
- Verification code D14F07FC97 · Verify this award
Colors
About Jiu Ming Tang Primary Function: Bungkusang Toa'
Jiu Ming Tang iyanaritu séddi disainna bungkusang hadiah untu' toa' Cina iya masséddié sibawa Festival Perahu Naga. Kaddaro saliwenna riyebbu polé ri karettasa' iya madécéngngé lao ri lingkungangngé sibawa ripébbu' sibawa cara napake' tekanang mapella. Ségélé' céllaé mappuammani ri cita-cita Cina makkokoé untu' totona madécéng. Ségélé'é ri sabé' nabbukka na kaddaroé mallebbanni pada-pada gulungang kertas, iya mangobbié untu' massisumpe'. Kulli saliwenna iya biasaé mallebbi lao ri gambara' festival iya maccampu'-campu'é ri lalengngé, mébbui séddi éfé' pakkita iya makkuasaé. Disaingngé mattiwii unsur festival tradisionalé lao ri bungkusang moderni untu' masséddangngi identitas budayaé.
About the A' Design Award Salaka
Jiu Ming Tang Primary Function: Bungkusang Toa' iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Jiu Ming Tang Primary Function: Bungkusang Toa' ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Jiu Ming Tang Primary Function: Bungkusang Toa' iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
- Dimensions & Packaging
- Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
- Tags
- Bottle type design,Packing design,Earthenware, Knight-errant
- Production Technology
- The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
- Design Challenge
- The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
- Research
- The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
- Inspiration
- During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
- Project Duration
- The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
- Operation Flow
- They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
