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Jane Kemasan Telepong Malliweng by RRD Lab 2064

Jane Kemasan Telepong Malliweng by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.


TambagaKemasan· 2020

Jane Kemasan Telepong Malliweng

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Jane Kemasan Telepong Malliweng

Jane iyanaritu desain kemasan untuk telepong bergerak malliweng. Desain ieng mangolo ri bulo sibawa lampe kaju, sala seddi bentuk buku Tiongkok riyolo, sibawa napake bentuk huruf tradisional Tiongkok. Kotta’e ripakei sibawa kertase khusus iya mappunnaie tekstur kaju sibawa kaeng, tenrisseng napake plastik yolo bahang laingnge. Buku petunju’ pamakena mattulili ri saliweng’na kotta’e sibawa ritahang ri onronna ri magnete. Buku petunju’e weddingngi ripaddisa’ sibawa rigulung. Kotta’e tattimpa’ nasibawang tab, na sining produk ri lalempekna nabbenreng ri lapisan-lapisan iya massibawang tassisala. Ukkuran kemasangnge iyanaritu 198 sibawa 192 sibawa 47 milimeter.

The Recognition

About the A' Design Award Tambaga

Jane Kemasan Telepong Malliweng iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Jane Kemasan Telepong Malliweng ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Jane Kemasan Telepong Malliweng mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging
Size 198*192*47 mm
Tags
Special paper, Magnets, Non-plastic
Production Technology
The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge
Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research
Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration
Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration
The project started in July 2019 in China and finished in December 2019
Operation Flow
Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents
Copyrights belong to RR Donnelley, 2020
Team Members
Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits
RRD Lab 2064

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