HuangRan Kemasan Anggur by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2020

HuangRan Kemasan Anggur

by Lynn Tsang

Client: Lynn Tsang

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Kemasan Anggur

HuangRan iyanaritu kemasan untuk sijumlah anggur beppa Cina. Desain iyaé mappaitangngi eppa dewata pallinrung ri mitologi Cina riolo: Naga Uddungeng, Harimau Puté, Manu-manu Cella, sibawa Kura-kura Cakku. Gambaran mappasangkaki tau napagaduwang sibawa unsuru-unsuru opera Cina untuk mabbéréang wajah barué na fashion lao ri sining figuré, situju untu' mappéssona ati konsumen kaminang murina. Tungke' séuwaé polo botolo' eppaé mappaitangngi séddi dewata, na sining dewataé riacapu ri laleng kotta pabbéré untuk mattama' eppa arah. Kotta iyaé makkeguna tongkó ri iyasengngé sibawa ri iyawaé, sibawa ada' tabbolong-bolong iya mappakalabbi kadalemenna.

The Recognition

About the A' Design Award Tambaga

HuangRan Kemasan Anggur iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. HuangRan Kemasan Anggur ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. HuangRan Kemasan Anggur mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen