Mi Watch Li Bai Primary Function: Pabbunkusu' Jam Tangang Pinter by Xiaomi

Mi Watch Li Bai Primary Function: Pabbunkusu' Jam Tangang Pinter by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2020

Mi Watch Li Bai Primary Function: Pabbunkusu' Jam Tangang Pinter

by Xiaomi

Client: Xiaomi

A' Design Award Salaka Winner in Kemasan Category

27,597

Verified Award Winner

Verify Award Status for #98596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Watch Li Bai Primary Function: Pabbunkusu' Jam Tangang Pinter

Mi Watch Li Bai iyanaritu pabbunkusu' iya ripancajiyé untu' séddi jam tangang pinter. Kaddoro'na ripancaji polé ri karessa' na temmakkeguna aju paccappu'na kertas, jaji dé' napake plastik. Séddi hologram tellu-dimensi ripasang ri onrong dial-na bunkusu'é. Kelo' uwaé pada mennang male' rékko bunkusu'é ritiro polé ri sisi maddéppa-répa'. Pancetakang timbul sibawa tinta khusus mappancaji paimeng rupa sibawa raba'na dial sibawa tali-na. Jam-é monro ri bagiang matanré'na tray-é sala-salana ri lompo makkalu, jaji jam-é pada méngngeleppang. Bunkusu'é maddéppa'na 295 lao 79 lao 49 millimeter.

The Recognition

About the A' Design Award Salaka

Mi Watch Li Bai Primary Function: Pabbunkusu' Jam Tangang Pinter iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Mi Watch Li Bai Primary Function: Pabbunkusu' Jam Tangang Pinter ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Mi Watch Li Bai Primary Function: Pabbunkusu' Jam Tangang Pinter iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han