Buchanan's Red Seal Pakkebbu' Botolo' Whisky naébbu Pierre Delebois - forceMAJEURE Design

Buchanan's Red Seal Pakkebbu' Botolo' Whisky naébbu Pierre Delebois - forceMAJEURE Design iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.

UlawengKemasan· 2020

Buchanan's Red Seal Pakkebbu' Botolo' Whisky

ᨑᨗ Pierre Delebois - forceMAJEURE Design

ᨀᨒᨗᨕᨙ: Diageo

Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan

35,856

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #99305

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Buchanan's Red Seal Pakkebbu' Botolo' Whisky

Buchanan's Red Seal iyanaritu sédi rancangang pakkebbu' untu' whisky ricampuru' (blended whisky). Iyaé rancangangngé nassekki botolo' baru, labél sibawa peti pammase (gift box). Botolo'na mappunnai lékko-lékko malemma iya bingkaiéngngi sege' cella' ritaro ri atinna rupa yolona. Lambang Buchanan's ritébbo' ri monrinna kacaé, jaji iyaé lambangngé weddingngi riita polé ri yolo. Sédi tanda tangeng ritébbo' tudang ri seddéna sege'é. Kaca ambar-é mancaji warna kudara ri pondasinna, sédi ciri iya ripaké ri sininna produk-é. Peti pammase-é tabbuka pada-pada kitta' untu' pappaitangngi botolo'é.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Buchanan's Red Seal Pakkebbu' Botolo' Whisky iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Buchanan's Red Seal Pakkebbu' Botolo' Whisky ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Buchanan's Red Seal Pakkebbu' Botolo' Whisky mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Ukurang & Kemasang: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Tag: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Téknologi Produksi: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Tantangeng Désain: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Inspirasi: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Anggota Tim: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Krédit Gambar: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio