Grand Egyptian Museum Identitat Corporativa de Rana Gaber

El disseny Grand Egyptian Museum Identitat Corporativa de Rana Gaber és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Or en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

OrGràfic· 2020

Grand Egyptian Museum Identitat Corporativa

de Rana Gaber

Client: Rana Hossam

Guanyador del A' Design Award d'Or en la Categoria de Gràfic

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Colors

El Disseny

Sobre Grand Egyptian Museum Identitat Corporativa

El Grand Egyptian Museum és una identitat corporativa per a un museu d'artefactes de l'antic Egipte. El logotip està construït a partir de cinc jeroglífics que es llegeixen com Egipte, combinats en una forma geomètrica i simple. La forma rectangular allargada s'inspira en el cartutx, un marc que indica un nom reial. El negre és el color principal, perquè les ribes del Nil eren anomenades la Terra Negra. Els colors secundaris s'inspiren en la joieria de l'antic Egipte. Roboto és la tipografia principal, ja que els seus angles i corbes coincideixen amb els del logotip. Es va desenvolupar un sistema de senyalització experimental.

El Reconeixement

Sobre el A' Design Award d'Or

Grand Egyptian Museum Identitat Corporativa és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Grand Egyptian Museum Identitat Corporativa sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Grand Egyptian Museum Identitat Corporativa crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Dimensions i Embalatge: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Etiquetes: Visual Identity, Logo, Branding, Typography, Signage system
Tecnologia de Producció: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Repte de Disseny: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Recerca: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspiració: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Durada del Projecte: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Flux d'Operació: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Membres de l'Equip: none.
Crèdits de les Imatges: credits to: Shutterstock and bensound