2000 Meters Funció principal: Envàs de te by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.
ArgentEmbalatge· 2020
2000 Meters Funció principal: Envàs de te
by Tiger Pan
Client: 2000meters Tea（Yunnan） Co., Ltd.
A' Design Award d'Argent Winner in Embalatge Category
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- Verified Award Winner
- Verify Award Status for #100794
The Design
About 2000 Meters Funció principal: Envàs de te
Text del llibre: 2000 metres és un disseny d'envàs per a una marca de te negre de Yunnan, la Xina. La sèrie es divideix en tres nivells segons la zona de producció, la qualitat i el sabor. S'utilitza una forma octogonal com a símbol compartit de tota la gamma. El nivell inferior s'envasa en paper, el material més utilitzat, mentre que els nivells mitjà i premium fan servir llaunes metàl·liques. Una petita muntanya vermella s'aixeca a la part superior de la llauna per mostrar que el te creix a gran altitud. El negre i el vermell són els colors principals, amb una mica de blanc i il·lustracions senzilles d'un arbre vell, un pinzell i gessamí.
The Recognition
About the A' Design Award d'Argent
2000 Meters Funció principal: Envàs de te és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que 2000 Meters Funció principal: Envàs de te sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. 2000 Meters Funció principal: Envàs de te és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
- Dimensions & Packaging
- High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm - Tags
- Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
- Production Technology
- We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
- Design Challenge
- In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
- Research
- When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
- Inspiration
- 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
- Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
- Operation Flow
- "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
- Team Members
- Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie - Image Credits
- Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie
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