Bronze Embalatge · 2020
Co Ba Coffee Envasos de Cafè
by My Linh Mac
- A' Design Award de Bronze 2020 in Embalatge
- CLIENT: Mmac
- Estimated Number of Design Views: 16,107
- Verification code 5E3D9D38F9 · Verify this award
Colors
About Co Ba Coffee Envasos de Cafè
Co Ba Coffee és un disseny d'envasos creat per a una marca de cafè vietnamita. L'envàs presenta el cafè amb ou, una beguda tradicional del Vietnam encara poc coneguda en altres països. El logotip es basa en un retrat minimalista del fundador. El nom de la marca prové d'un terme vietnamita per referir-se a una tia i evoca els lligams familiars i la vida comunitària. Els colors s'inspiren en el paisatge agrícola on es conreen els grans de cafè. S'utilitzen paper i polièster reciclables per a les bosses i la papereria. El disseny modern està pensat per als amants del cafè que van sempre de pressa.
About the A' Design Award de Bronze
Co Ba Coffee Envasos de Cafè és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Co Ba Coffee Envasos de Cafè sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Co Ba Coffee Envasos de Cafè satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Press Kit
- Unique Properties
- Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
- Dimensions & Packaging
- Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
- Tags
- graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
- Production Technology
- Stationaries and product packaging with recyclable paper and polyester.
- Design Challenge
- As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
- Research
- Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages. - Inspiration
- The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
- Project Duration
- October 2019- Jan 2020, Chicago, IL, USA
- Operation Flow
- The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
- Patents
- copyrights belong to My Linh Mac, 2020
