Faberlic Supplements El Concepte D’Embalatge by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.
ArgentEmbalatge· 2020
Faberlic Supplements El Concepte D’Embalatge
Client: Dmitry Kultygin
A' Design Award d'Argent Winner in Embalatge Category
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The Design
About Faberlic Supplements El Concepte D’Embalatge
Al món modern, la gent està constantment exposada als efectes agressius dels factors negatius externs. La mala ecologia, el ritme de vida ocupat en megalopolis o tensions condueix a un augment de càrregues al cos. Per normalitzar i millorar l’estat funcional del cos, s’utilitzen suplements. La metàfora principal d’aquest projecte s’ha convertit en el diagrama de la millora del benestar d’una persona amb l’ús de suplements. A més, l'element gràfic principal repeteix la forma de la lletra F: la primera lletra del nom de la marca.
The Recognition
About the A' Design Award d'Argent
Faberlic Supplements El Concepte D’Embalatge és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Faberlic Supplements El Concepte D’Embalatge sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Faberlic Supplements El Concepte D’Embalatge és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the modern world, people are constantly exposed to the aggressive effects of external negative factors. Bad ecology, the busy rhythm of life in megalopolises or stresses lead to increased loads on the body. To normalize and improve the functional state of the body, supplements are used. These are tools that help us take care of our health.
- Dimensions & Packaging
- Plastic jar. Shape - top down: cross section circular. Outside body diameter: 60.5 mm. Height (with the cap): 111 mm. Label size: height - 72.5 mm, width - 190 mm.
- Tags
- Supplements, Packaging, Health, Healthy Lifestyle, Jar, Care
- Production Technology
- The main packaging is a plastic jar. The paper label is printed using offset printing. A Silver Pantone is used as the main background.
- Research
- The main task in developing the design was to find a metaphor understandable to the consumer to explain the benefits of taking dietary supplements. This metaphor is a diagram that shows how your health will improve day by day.
- Inspiration
- The main metaphor of this project has become the diagram of improving the well-being of a person with the use of supplements. Also, the main graphic element repeats the shape of the letter F - the first letter in the brand name.
- Project Duration
- The project started in August 2019 in Moscow and finished in February 2020
- Operation Flow
- Interaction with the end customer takes place on the pages of the corporate catalog and on the website. The design immediately explains the positive health effect of using the product.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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