Winter Navel El Paquet Taronja by Chao Xu

Winter Navel El Paquet Taronja by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2020

Winter Navel El Paquet Taronja

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #101508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel El Paquet Taronja

El disseny és promoure la taronja, anomenada naval d’hivern, produïda a partir d’una granja ecològica. El paquet inclou dues mides de caixes de cartró, targeta d’informació, sobre per a pelador de taronja. El naval d’hivern només es pot recollir després del bateig de les quatre temporades. el repte del disseny és il·lustrar la importància de la rutina de creixement allargada i la forma diferent d’un taronger durant quatre temporades al paquet. L’equip de disseny va elaborar un dibuix que es va inspirar en el conte de jack i beanstalk. Es posa èmfasi en la noció d’harmonia entre natura i humanitat.

The Recognition

About the A' Design Award de Bronze

Winter Navel El Paquet Taronja és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Winter Navel El Paquet Taronja sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Winter Navel El Paquet Taronja satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu