Aesthetics and Chinese Disseny de Cartell by Chia-Hui Lien

Aesthetics and Chinese Disseny de Cartell by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

BronzeGràfic· 2020

Aesthetics and Chinese Disseny de Cartell

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award de Bronze Winner in Gràfic Category

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Colors

The Design

About Aesthetics and Chinese Disseny de Cartell

Estètica i Xinès és una sèrie de cartells basada en el disseny de caràcters xinesos. L'estructura de cada caràcter es construeix a partir dels seus traços radicals, presentats en disposicions rotatives i graduals. La sèrie transforma el text escrit en símbols visuals i utilitza el disseny tipogràfic com a forma contemporània d'expressió. Es van imprimir cartells, targetes d'invitació i un llibre per posar en relleu les formes dels caràcters. Els cartells tenen unes mides de 70 per 100 centímetres. L'obra presenta la llengua i els caràcters xinesos com un patrimoni cultural durador de la cultura oriental.

The Recognition

About the A' Design Award de Bronze

Aesthetics and Chinese Disseny de Cartell és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Aesthetics and Chinese Disseny de Cartell sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Aesthetics and Chinese Disseny de Cartell satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN