The 15th Games of Jiangxi Cartell by Qin He and Xinqing Li

The 15th Games of Jiangxi Cartell by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny de Publicitat, Màrqueting i Comunicació Competition Category.

BronzePublicitat· 2021

The 15th Games of Jiangxi Cartell

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

A' Design Award de Bronze Winner in Publicitat Category

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Verified Award Winner

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The Design

About The 15th Games of Jiangxi Cartell

Els 15ns Jocs de Jiangxi és una sèrie de cartells creats per a una trobada esportiva provincial celebrada a Jingdezhen, una ciutat coneguda per la porcellana. Els cartells combinen la cultura ceràmica amb elements esportius. Les peces de ceràmica substitueixen els articles esportius originals de cada imatge, creant un ambient visual distintiu. La sèrie es va produir amb fotografia i programari d'edició d'imatges, unint materials ceràmics i esportius en composicions úniques. Cada cartell mesura 700 per 1000 mil·límetres i es mostra com a publicitat exterior. El disseny vincula l'artesania tradicional amb l'esport modern i promou la cultura urbana local.

The Recognition

About the A' Design Award de Bronze

The 15th Games of Jiangxi Cartell és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que The 15th Games of Jiangxi Cartell sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. The 15th Games of Jiangxi Cartell satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.