Argent Embalatge · 2020
Have Fun Duck Gift Box El Menjar Per Berenar
- A' Design Award d'Argent 2020 in Embalatge
- CLIENT: Zhou Hei Ya International Holdings Company Limited
- Estimated Number of Design Views: 48,694
- Verification code 038535D15F · Verify this award
Colors
About Have Fun Duck Gift Box El Menjar Per Berenar
La caixa de regals "Have Fun Duck" és una caixa especial per a joves. Inspirat en joguines, jocs i pel·lícules a l'estil píxel, el disseny representa una "ciutat gastronòmica" per a joves amb il·lustracions interessants i detallades. La imatge IP s’integrarà als carrers de la ciutat i als joves els encanta l’esport, la música, el hip-hop i altres activitats d’entreteniment. Experimenta jocs esportius divertits mentre gaudeixes de menjar, expressa un estil de vida jove, divertit i feliç.
About the A' Design Award d'Argent
Have Fun Duck Gift Box El Menjar Per Berenar és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Have Fun Duck Gift Box El Menjar Per Berenar sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Have Fun Duck Gift Box El Menjar Per Berenar és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
- Dimensions & Packaging
- Length220mm, width210mm, height220mm
- Tags
- Gift box, packaging, food, pixel style, young, stylish, fun and unique
- Production Technology
- The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
- Design Challenge
- 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
- Research
- Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
- Inspiration
- The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
- Project Duration
- The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
- Operation Flow
- Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
