Vitartissimi Natural Fragrance Envàs per a Espelmes by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.
FerroEmbalatge· 2020
Vitartissimi Natural Fragrance Envàs per a Espelmes
by Suzhou SoFeng Culture Media Co., Ltd.
Client: Vitartissimi
A' Design Award de Ferro Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Vitartissimi Natural Fragrance Envàs per a Espelmes
Vitartissimi Natural Fragrance és un envàs creat per a una línia d'espelmes d'oli essencial natural. El disseny combina una caixa blanca amb una faixa. La caixa no porta cap impressió, només un logotip i un eslògan en relleu, mentre que tota la informació del producte es troba a la faixa. La superfície blanca llisa permet reutilitzar la caixa per emmagatzematge a la llar, la qual cosa redueix els residus. El paper és certificat i s'acaba amb un procés d'estampació en calent. La forma cúbica mesura 82 per 82 per 100 mil·límetres i estalvia espai durant el transport.
The Recognition
About the A' Design Award de Ferro
Vitartissimi Natural Fragrance Envàs per a Espelmes és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Vitartissimi Natural Fragrance Envàs per a Espelmes sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Vitartissimi Natural Fragrance Envàs per a Espelmes és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching. - Dimensions & Packaging
- Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process - Tags
- Package, Aromatherapy, Candle, Nature, Life
- Production Technology
- A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
- Design Challenge
- The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
- Research
- The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
- Inspiration
- VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
- Project Duration
- The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
- Team Members
- Lu Jiayi, Art Director
Sha Feng, Creative Director - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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