Oulevi Packaging Design Envasos de Cervesa by Zhangyong Hou

Oulevi Packaging Design Envasos de Cervesa by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2021

Oulevi Packaging Design Envasos de Cervesa

by Zhangyong Hou

Client: Oulevi

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design Envasos de Cervesa

Oulevi és un disseny d'envàs per a cervesa de barril. El recipient és una llauna d'acer inoxidable amb un contingut net d'un litre i unes mides de desenvolupament pla de 274 mm de llarg per 193 mm d'alt. El gràfic imprès forma el contorn d'un got de cervesa. Les il·lustracions mostren l'origen de les matèries primeres: ordi d'Austràlia, llevat del nord d'Europa i llúpol d'Amèrica del Nord. El símbol del got ajuda els consumidors a reconèixer la marca des de lluny. L'objectiu del disseny és presentar la història del producte de manera clara al prestatge.

The Recognition

About the A' Design Award de Ferro

Oulevi Packaging Design Envasos de Cervesa és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Oulevi Packaging Design Envasos de Cervesa sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Oulevi Packaging Design Envasos de Cervesa és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou