Birds and Coffee Embalatge by Kristina Pacesaite

Birds and Coffee Embalatge by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2021

Birds and Coffee Embalatge

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #106477

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Colors

The Design

About Birds and Coffee Embalatge

Cada producte mereix un embalatge adequat. Mitjançant el desenvolupament d'aquest embalatge, el dissenyador va ajudar una empresa de torradora de cafè d'èxit a arribar a persones noves que valoren el cafè de primera qualitat i es preocupen pel seu origen. En proporcionar el nou aspecte de embalatge, el dissenyador intentava augmentar el valor del cafè fet a mà que prové de gairebé tots els continents. La decisió d'utilitzar il·lustracions d'ocells de cada país es va basar en la seva naturalesa elegant i també en la sensació artesanal que donen al producte final. El paper kraft i el color marró fosc profund de les il·lustracions també serveixen per al mateix propòsit.

The Recognition

About the A' Design Award d'Argent

Birds and Coffee Embalatge és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Birds and Coffee Embalatge sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Birds and Coffee Embalatge és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite