El disseny Nirvana Brand Identitat Corporativa de Viana Patricio Barbosa Neto és un guanyador molt estimat del prestigiós 2021 A' Design Award de Ferro en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

FerroGràfic· 2021

Nirvana Brand Identitat Corporativa

de Viana Patricio Barbosa Neto

Client: Viana Patricio

Guanyador del A' Design Award de Ferro en la Categoria de Gràfic

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Colors

El Disseny

Sobre Nirvana Brand Identitat Corporativa

Nirvana és una identitat corporativa creada per a un espai de meditació i teràpies holístiques. El disseny es basa en formes geomètriques simples disposades sobre un sistema de quadrícula per mantenir la simetria i l'equilibri. El logotip combina el símbol de l'infinit, la flor de lotus i una postura meditativa. El color vermell vi fa referència a les vestidures budistes, i el color groc fa referència als ornaments utilitzats als monestirs. La identitat va ser dissenyada com a obra d'art vectorial, de manera que el logotip es pot reduir o ampliar sense pèrdua de detall i aplicar tant a mitjans impresos com digitals.

El Reconeixement

Sobre el A' Design Award de Ferro

Nirvana Brand Identitat Corporativa és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Nirvana Brand Identitat Corporativa sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Nirvana Brand Identitat Corporativa és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensions i Embalatge: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Etiquetes: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Tecnologia de Producció: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Repte de Disseny: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Recerca: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiració: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Durada del Projecte: The project started in April 2020 and finished in June 2020 in Brazil.
Flux d'Operació: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Crèdits de les Imatges: Pexels