Branding Accademia of Perugia Sistema De Marca I Campanya by Paul Robb

Branding Accademia of Perugia Sistema De Marca I Campanya by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

ArgentGràfic· 2021

Branding Accademia of Perugia Sistema De Marca I Campanya

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award d'Argent Winner in Gràfic Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Sistema De Marca I Campanya

L'Acadèmia de Perusa necessitava una nova identitat visual per reflectir el desig de la institució d'avançar ràpidament cap al futur. S&P va treballar amb el personal i els estudiants de l'ABA per implicar diferents departaments i aspectes de l'Acadèmia. Dissenyadors' El repte era crear una identitat i una arquitectura de marca cinètica unificades que també donés individualitat als cursos individuals. Van crear un sistema d'identitat enèrgic, robust i positiu que funciona a través de les diferents arts evitant els tòpics i convencions típics.

The Recognition

About the A' Design Award d'Argent

Branding Accademia of Perugia Sistema De Marca I Campanya és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Branding Accademia of Perugia Sistema De Marca I Campanya sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Branding Accademia of Perugia Sistema De Marca I Campanya és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb