Hiroshima Terrace Identitat Corporativa by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
BronzeGràfic· 2021
Hiroshima Terrace Identitat Corporativa
Client: Storm Graphics
A' Design Award de Bronze Winner in Gràfic Category
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- Verified Award Winner
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The Design
About Hiroshima Terrace Identitat Corporativa
El Hiroshima Terrace expressa la seva identitat mitjançant un patró de diamant pur. Inspirat en el patrimoni d'Hiroshima com la "ciutat de l'aigua" i antigament la "ciutat de la carpa", el disseny fusiona la forma elegant de la carpa japonesa amb els colors simbòlics de Mitsubishi—unint lloc i marca en una única visió harmoniosa.
The Recognition
About the A' Design Award de Bronze
Hiroshima Terrace Identitat Corporativa és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Hiroshima Terrace Identitat Corporativa sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Hiroshima Terrace Identitat Corporativa satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
- Dimensions & Packaging
- Poster 728mmx1030mm
Sign 200mmx200mm - 900mmx1200mm - Tags
- Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
- Production Technology
- The poster is offset printed and represented by process colors and gold grid lines.
The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like.
The rooms name created an original fonts.
This poster is expressed only in the shape of a diamond. - Design Challenge
- the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
- Research
- This is the visual identity, the sign, or the artwork for the office space.
It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. - Inspiration
- This poster is expressed only in the shape of a diamond.
The ripples of water represent the spread to the world.
In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence.
We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork. - Project Duration
- The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
- Operation Flow
- This is the sign of each room of the Mitsubishi Corporation Hiroshima branch
It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies.
It is expressed using the carp that is the identity of Hiroshima. - Team Members
- Graphic Designer:Shinji Arashigawa
Interior Designer:Ryoutarou Kouduma
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