Classic Blue Sealed Baijiu Envasos de Begudes Alcohòliques by Xueqian Zhang and Jingzhang Xiao

Classic Blue Sealed Baijiu Envasos de Begudes Alcohòliques by Xueqian Zhang and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2021

Classic Blue Sealed Baijiu Envasos de Begudes Alcohòliques

by Xueqian Zhang and Jingzhang Xiao

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #110713

View at A' Design Award Press Release Award Badge

Colors

The Design

About Classic Blue Sealed Baijiu Envasos de Begudes Alcohòliques

El Baijiu Segellat Blau Clàssic és un disseny d'envàs per a un licor tradicional xinès. L'ampolla està feta de ceràmica blanc ivori i té un cos quadrat que recorda la forma d'un pavelló. Les línies ondulades del lateral suggereixen un nus de corda i una espiga de blat, una de les matèries primeres utilitzades per al Baijiu. Les il·lustracions a l'estil de la pintura a la tinta presenten tres temes vinculats a la ciutat de Suqian. La caixa exterior està feta de paper amb tècniques artesanals de cuir. El disseny fa referència al costum ancestral de segellar el Baijiu en gerres de terrissa per al seu envelliment.

The Recognition

About the A' Design Award de Ferro

Classic Blue Sealed Baijiu Envasos de Begudes Alcohòliques és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Classic Blue Sealed Baijiu Envasos de Begudes Alcohòliques sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Classic Blue Sealed Baijiu Envasos de Begudes Alcohòliques és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
Dimensions & Packaging: 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
Design Challenge: In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
Research: A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
Inspiration: The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
Project Duration: The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
Operation Flow: The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
Patents: Patented in March 2020
Team Members: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou
Image Credits: Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.