Display Of Guilin Scenery Envasos de pasta de dents by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.
FerroEmbalatge· 2021
Display Of Guilin Scenery Envasos de pasta de dents
Client: Guilin Sanjin Group Co., Ltd.
A' Design Award de Ferro Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #110995The Design
About Display Of Guilin Scenery Envasos de pasta de dents
Display of Guilin Scenery és un envàs de pasta de dents creat per a una marca amb seu a Guilin, Xina. Dos paisatges locals, el riu Li i les terrasses de Longsheng, estan il·lustrats en un estil de pintura tradicional xinesa per mostrar l'origen del producte i el seu caràcter natural. La capsa exterior està feta de cartolina blanca de 350 grams amb laminat mat i un recobriment ultraviolat transparent. El tub combina capes de plàstic i alumini. Més enllà de destacar únicament la funcionalitat, el disseny crea un vincle visual familiar amb paisatges coneguts per molts consumidors.
The Recognition
About the A' Design Award de Ferro
Display Of Guilin Scenery Envasos de pasta de dents és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Display Of Guilin Scenery Envasos de pasta de dents sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Display Of Guilin Scenery Envasos de pasta de dents és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
- Dimensions & Packaging
- Outer box,45mm*35mm*190mm
tube,94mm*146mm - Tags
- Emotional resonance, uniqueness, product origin, Guilin scenery
- Production Technology
- Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX - Design Challenge
- Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
- Research
- Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
- Inspiration
- The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery. - Project Duration
- April 22, 2020 to May 12, 2020.
- Operation Flow
- Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.
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