Argent Embalatge · 2021
Ecological Journey Caixa de Regal
by Pufine Advertising Ltd. Co.
- A' Design Award d'Argent 2021 in Embalatge
- CLIENT: Wuhan Little Bee Food Co., Ltd.
- Estimated Number of Design Views: 26,925
- Verification code A63EA8317A · Verify this award
Colors
About Ecological Journey Caixa de Regal
Ecological Journey és una caixa de regal per a mel i te de producció local. El disseny mostra escenes naturals pintades amb pinzells de fusta rústics, incloent-hi animals autòctons i llocs d'interès. Cada cara de la caixa presenta una imatge completa, de manera que les caixes es poden contemplar per separat o combinar-se en imatges més grans. Les tapes estan fetes de paper d'herba i fusta amb una textura lleugerament rugosa, el cos està fet de paper de moqueta daurat, i les caixes es lliguen amb cordill de paper. S'inclou una targeta, amb una il·lustració a la part frontal i una trama de línies al dors per dibuixar lliurement.
About the A' Design Award d'Argent
Ecological Journey Caixa de Regal és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Ecological Journey Caixa de Regal sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Ecological Journey Caixa de Regal és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
- Dimensions & Packaging
- Length:240mm, width:80mm, height:140mm
- Tags
- Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
- Production Technology
- The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
- Design Challenge
- 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
- Research
- The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
- Inspiration
- Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
- Project Duration
- The project began in September 2019 and will be completed in December 2019
- Operation Flow
- 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
