Krafton Disseny d'experiència de marca by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
ArgentGràfic· 2021
Krafton Disseny d'experiència de marca
by Plus X
Client: Krafton
A' Design Award d'Argent Winner in Gràfic Category
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- Verified Award Winner
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The Design
About Krafton Disseny d'experiència de marca
Krafton és un disseny d'experiència de marca creat per a un grup d'estudis de desenvolupament de videojocs. El sistema de disseny del logotip expressa tant la singularitat de cada marca de l'aliança com la coherència del grup. El disseny s'inspira en l'escut d'un gremi d'artesans de l'Edat Mitjana, i s'utilitza un marc en forma d'escut com a forma bàsica. La mateixa forma d'escut s'aplica a totes les marques de l'aliança i es diferencia mitjançant colors designats. Els logotips, colors, tipografies i elements visuals clau s'utilitzen en diversos punts de contacte, com ara targetes de visita, formularis, icones i anuncis.
The Recognition
About the A' Design Award d'Argent
Krafton Disseny d'experiència de marca és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Krafton Disseny d'experiència de marca sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Krafton Disseny d'experiència de marca és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- Dimensions & Packaging
- Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc. - Tags
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
- Production Technology
- 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.
2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.
3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences. - Design Challenge
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- Research
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- Inspiration
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- Project Duration
- The project proceeded for 9 months in Seoul, South Korea.
- Operation Flow
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- Patents
- Copyrights belong to Plus X Co.
- Team Members
- Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim - Image Credits
- Plus X
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