Tongchuang Design Envasos by Yongjun Chen

Tongchuang Design Envasos by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2021

Tongchuang Design Envasos

by Yongjun Chen

Client: Shenzhen Technology University

A' Design Award de Bronze Winner in Embalatge Category

8,446

Verified Award Winner

Verify Award Status for #116321

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongchuang Design Envasos

Tongchuang Design és un disseny d'envàs creat per a un producte de neteja i blanquejament. L'envàs està imprès amb una tinta especial. Tot el text i els gràfics s'oxiden i s'esvaeixen gradualment durant la vida útil del producte. El canvi lent de fort a tènue redueix l'impacte ambiental de la tinta i afavoreix la salut. La imatge que s'esvaeix també fa referència a l'acció descontaminant del producte. Els gràfics utilitzen pocs elements extrets de caràcters xinesos antics, presentats en una forma contemporània. L'envàs fa 200 mm d'amplada, 82 mm de profunditat i 249 mm d'alçada.

The Recognition

About the A' Design Award de Bronze

Tongchuang Design Envasos és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Tongchuang Design Envasos sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Tongchuang Design Envasos satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
Dimensions & Packaging: Width 200mm*Depth 82mm*Height 249mm
Tags: Experience the novelty, the characteristic ink printing, reduce pollution, green environment
Production Technology: Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
Design Challenge: Minimalist design, simple and mature process, easy to use for production.
Research: Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
Inspiration: The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
Project Duration: 2020
Operation Flow: Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
Team Members: Jiajia Li，
Yongjun Chen,
Cong Fan,
Chengri Tang,
Zhiguo Liu