Self Help Graphics and Art Identitat de Marca by David Jimenez

Self Help Graphics and Art Identitat de Marca by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

BronzeGràfic· 2021

Self Help Graphics and Art Identitat de Marca

by David Jimenez

Client: David Jimenez

A' Design Award de Bronze Winner in Gràfic Category

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Verified Award Winner
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Colors

The Design

About Self Help Graphics and Art Identitat de Marca

Self Help Graphics and Art és un projecte de reposicionament de marca per a un centre d'art comunitari a l'est de Los Angeles. La nova identitat reflecteix el valor, la missió i la història del centre, que va sorgir de la identitat cultural i l'apoderament polític dels artistes xicanes, xicans i llatins. L'estructura de graella dels jeroglífics asteques i maies va inspirar una tipografia de titulars personalitzada i un logotip. El logotip es va tallar amb làser sobre fusta MDF i es va imprimir amb tipografia (letterpress) per afegir-hi textura. Els pòsters es van imprimir mitjançant serigrafia per honorar la història de gravat i estampació del centre.

The Recognition

About the A' Design Award de Bronze

Self Help Graphics and Art Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Self Help Graphics and Art Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Self Help Graphics and Art Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez