Or Embalatge · 2021
Prakrishi Envàs per a Fruita Seca
by Vishal Vora
- A' Design Award d'Or 2021 in Embalatge
- CLIENT: Prakrishi
- Estimated Number of Design Views: 32,977
- Verification code 559E2B71C1 · Verify this award
Colors
About Prakrishi Envàs per a Fruita Seca
Prakrishi és una gamma d'envasos per a fruita seca creada per al mercat indi. El disseny presenta una història visual d'un regne de la salut, en què cada fruita seca es mostra com un rei del seu propi regne. L'envàs és monocromàtic, i només la fruita seca s'imprimeix en color, de manera que l'aliment esdevé el punt focal de cada paquet. La gamma utilitza bosses amb tancament zip amb impressió a quatre colors. Cada paquet mesura 140 mm d'amplada i 210 mm d'alçada. L'objectiu és fer que el producte sigui clar i recognoscible en un prestatge saturat.
About the A' Design Award d'Or
Prakrishi Envàs per a Fruita Seca és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Prakrishi Envàs per a Fruita Seca sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Prakrishi Envàs per a Fruita Seca crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.
Press Kit
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Image Credits
- Vishal Vora and Team
