Moneta Identitat de Marca by Kyle Mani is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

ArgentGràfic· 2021

Moneta Identitat de Marca

by Kyle Mani

Client: Moneta Intel

A' Design Award d'Argent Winner in Gràfic Category

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Verified Award Winner

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The Design

About Moneta Identitat de Marca

OWDT va ser contractada per dissenyar un sistema d'identitat flexible que fos dinàmic i tècnicament inclusiu. Ens vam proposar destacar les tecnologies utilitzades per Moneta en la marca. El disseny va superar amb elegància el repte d'equilibrar les característiques de geolocalització de la marca i els elements visuals de tipus de dades. La identitat de marca de Moneta ara guia clarament la seva audiència altament tècnica cap a la tecnologia de geolocalització més dinàmica del món.

The Recognition

About the A' Design Award d'Argent

Moneta Identitat de Marca és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Moneta Identitat de Marca sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Moneta Identitat de Marca és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
Dimensions & Packaging: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
Tags: branding, web design, identity design, logo design
Production Technology: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
Design Challenge: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
Research: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
Inspiration: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
Project Duration: 6 months, Houston, Texas, USA
Operation Flow: Moneta's brand identity leads the technical audience to Geopositioning technology.
Patents: Patent Pending
Team Members: OWDT as an organization has been responsible for the development of this product.
Image Credits: Patent Pending