BonBonne Nuit Envasos de Caramels by Ka Wai Tsun

BonBonne Nuit Envasos de Caramels by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2021

BonBonne Nuit Envasos de Caramels

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award de Ferro Winner in Embalatge Category

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Colors

The Design

About BonBonne Nuit Envasos de Caramels

BonBonne Nuit és una sèrie de disseny d'envasos per a caramels. El nom combina dues paraules franceses, bon bon, que significa caramel, i bonne nuit, que significa bona nit. El concepte convida els clients a tastar els seus propis somnis lúcids. Els envasos utilitzen un estil de muntatge que aplega elements surrealistes. Com que els somnis lúcids són controlables, la història de cada envàs suggereix un desig que és probable que la gent tingui. Els noms conceptuals dels productes tenen com a finalitat desencadenar escenes imaginatives a la mateixa. La sèrie inclou tres bosses, tres capsetes rodones i dues capses rectangulars amb nansa.

The Recognition

About the A' Design Award de Ferro

BonBonne Nuit Envasos de Caramels és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que BonBonne Nuit Envasos de Caramels sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. BonBonne Nuit Envasos de Caramels és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.