Timing Sauce Marca by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

FerroGràfic· 2022

Timing Sauce Marca

by Wai Ching Chan

Client: Timing Sauce

A' Design Award de Ferro Winner in Gràfic Category

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Verified Award Winner

Verify Award Status for #118426

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Colors

The Design

About Timing Sauce Marca

Timing Sauce és un projecte de branding creat per a un productor de salses. El treball inclou un nou nom de marca, un logotip, l'embalatge i els materials de venda. El nom anterior feia referència a la pasta, cosa que no coincidia amb els productes venuts, per la qual cosa es va triar un nom nou. El logotip utilitza formes abstractes que suggereixen una salsa i una cara somrient. La recerca cromàtica va guiar la paleta, i es van provar diverses combinacions de colors per transmetre alegria i gana. Les etiquetes estan impreses en PVC brillant resistent a l'aigua i es fabriquen en tres mides per a ampolles de 120, 150 i 180 mil·lilitres.

The Recognition

About the A' Design Award de Ferro

Timing Sauce Marca és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Timing Sauce Marca sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Timing Sauce Marca és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong