Xixia King Vi by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2021

Xixia King Vi

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #118809

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Colors

The Design

About Xixia King Vi

És un disseny d'envàs per a vi. La forma de l'etiqueta del vi és la d'un barril de roure. La part daurada representa el vi que flueix lentament pel barril fins a formar, de manera enginyosa, la silueta d'una copa. Quan agafes l'ampolla de vi, és com si tinguessis una copa daurada a la mà. Les textures còncaves i convexes dels patrons de l'etiqueta s'inspiren en pintures rupestres. La tipografia del logotip de la marca Xixia King s'ha dissenyat a l'estil dels caràcters antics de Xixia, que aporten una forta identitat cultural regional.

The Recognition

About the A' Design Award de Bronze

Xixia King Vi és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Xixia King Vi sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Xixia King Vi satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

Read the Press Release