Constellation Embalatge per a Encenedors de Sunhwa Lee and Wenyuan Chen

El disseny Constellation Embalatge per a Encenedors de Sunhwa Lee and Wenyuan Chen és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2021

Constellation Embalatge per a Encenedors

de Sunhwa Lee and Wenyuan Chen

Client: Zippo (China) Outdoor Products Co., Ltd.

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

31,784

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Colors

El Disseny

Sobre Constellation Embalatge per a Encenedors

Constellation és un disseny d'embalatge d'edició limitada per a encenedors de col·leccionista. L'embalatge s'il·lumina a través de petits punts a la seva superfície, i les llums es poden encendre una a una per formar diferents signes del zodíac. Al final de l'efecte, les llums s'esvaeixen lentament apareixent i desapareixent. L'efecte lumínic és recarregable mitjançant un cable USB i té una durada de dotze hores amb la càrrega completa. Els encenedors se subjecten a l'embalatge interior amb imants, de manera que la caixa també es pot utilitzar com a expositor. Una barra triangular oculta es desplega a la part posterior per fer que l'embalatge es mantingui dret. El paper és el material principal utilitzat.

El Reconeixement

Sobre el A' Design Award d'Or

Constellation Embalatge per a Encenedors és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Constellation Embalatge per a Encenedors sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Constellation Embalatge per a Encenedors crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimensions i Embalatge: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Etiquetes: Zippo, lighter, packaging, packaging design, innovative, inspiring
Tecnologia de Producció: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Repte de Disseny: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Recerca: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiració: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Durada del Projecte: The project started in April 2020 and launched in February 2021 in China.
Flux d'Operació: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patents: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Membres de l'Equip: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen