4Vita Herbs Envàs per a Beguda d'Herbes by Maria Stylianaki

4Vita Herbs Envàs per a Beguda d'Herbes by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2021

4Vita Herbs Envàs per a Beguda d'Herbes

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About 4Vita Herbs Envàs per a Beguda d'Herbes

4Vita Herbs és un disseny d'envàs per a una gamma d'herbes utilitzades per preparar begudes. Cada envàs porta un dibuix, i una paleta de colors harmoniosa uneix els dibuixos en una única identitat visual per a la sèrie. Els tons vius es van inspirar en els colors dels camps d'herbes i difereixen dels tons apagats habituals en productes similars. El text descriptiu es col·loca a la part frontal de l'envàs en lloc de la part posterior, de manera que els beneficis i la informació principal es llegeixen ràpidament. L'envàs és una bossa doy pack de plàstic amb una cremallera que manté les herbes fresques després de la primera obertura.

The Recognition

About the A' Design Award de Bronze

4Vita Herbs Envàs per a Beguda d'Herbes és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que 4Vita Herbs Envàs per a Beguda d'Herbes sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. 4Vita Herbs Envàs per a Beguda d'Herbes satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.