Mminni Envàs per a Begudes Alcohòliques de Wen Liu, Qiumin Chen and Weijie Kang

El disseny Mminni Envàs per a Begudes Alcohòliques de Wen Liu, Qiumin Chen and Weijie Kang és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2021

Mminni Envàs per a Begudes Alcohòliques

de Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

34,477

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #119485

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Mminni Envàs per a Begudes Alcohòliques

Mminni és un disseny d'envàs per a un brandi creat per a consumidors joves. El conjunt conté un vi base, un vi de cupatge i un grup d'eines de barreja, de manera que es pot preparar un sabor personal sense haver de comprar productes addicionals. La lletra X representa l'element desconegut i les possibilitats obertes, i el color s'utilitza per allunyar el producte de l'aspecte tradicional del brandi. Les ampolles són de vidre amb un procés de cocció decorativa, i la caixa està formada per emmotllament de plàstic. El conjunt mesura 198,8 per 122,8 per 122,8 mil·límetres.

El Reconeixement

Sobre el A' Design Award d'Or

Mminni Envàs per a Begudes Alcohòliques és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Mminni Envàs per a Begudes Alcohòliques sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Mminni Envàs per a Begudes Alcohòliques crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensions i Embalatge: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Etiquetes: X-lab, unknown, exploration, fashion, interaction, mixing
Tecnologia de Producció: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Repte de Disseny: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Recerca: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiració: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Durada del Projecte: 2020.02~2020.05 Shenzhen, China
Flux d'Operació: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Membres de l'Equip: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang