Lidugaoliang Baijiu Envasat de Begudes Alcohòliques by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Envasat de Begudes Alcohòliques by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2021

Lidugaoliang Baijiu Envasat de Begudes Alcohòliques

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #119501

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidugaoliang Baijiu Envasat de Begudes Alcohòliques

Lidugaoliang Baijiu és un disseny d'envàs per a un licor destil·lat xinès. L'ampolla té una forma suaument corbada i està gravada en relleu amb elements de sorgo. El tap rodó i el cercle de la caixa exterior s'inspiren en la porcellana de la dinastia Yuan, període en què va començar l'elaboració d'aquest licor. L'etiqueta angular està feta de cuir. La caixa exterior combina cuir i metall i s'obre girant un disc circular. El to verd es va enfosquir per adaptar-se a un producte d'alta gamma. L'envàs mesura 120 mm d'amplada, 120 mm de profunditat i 330 mm d'alçada.

The Recognition

About the A' Design Award de Bronze

Lidugaoliang Baijiu Envasat de Begudes Alcohòliques és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Lidugaoliang Baijiu Envasat de Begudes Alcohòliques sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Lidugaoliang Baijiu Envasat de Begudes Alcohòliques satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang