Gogoon Envàs per a Begudes Alcohòliques de Wen Liu, Bo Zheng and Weijie Kang

El disseny Gogoon Envàs per a Begudes Alcohòliques de Wen Liu, Bo Zheng and Weijie Kang és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2021

Gogoon Envàs per a Begudes Alcohòliques

de Wen Liu, Bo Zheng and Weijie Kang

Client: Luzhou Laojiao Co., Ltd.china

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

41,515

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Colors

El Disseny

Sobre Gogoon Envàs per a Begudes Alcohòliques

Gogoon és un disseny d'ampolla i envàs per a baijiu, un licor destil·lat xinès. L'ampolla té una forma cilíndrica senzilla que expressa puresa. L'espatlla presenta un patró martellat que fa referència a l'artesania acurada. El cos està acabat amb una fina textura granulada de llum diürna que reflecteix la llum per tota la superfície. El tap combina metall, gra de cuir i fusta, donant a una forma senzilla una textura rica. L'ampolla mesura 75 mm d'amplada, 75 mm de profunditat i 260 mm d'alçada. El disseny presenta el baijiu en un estil de luxe lleuger per a un nou grup de consumidors.

El Reconeixement

Sobre el A' Design Award d'Or

Gogoon Envàs per a Begudes Alcohòliques és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Gogoon Envàs per a Begudes Alcohòliques sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Gogoon Envàs per a Begudes Alcohòliques crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Dimensions i Embalatge: Width 75mm* Depth 75mm* Height 260mm
Etiquetes: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Tecnologia de Producció: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Repte de Disseny: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Recerca: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inspiració: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Durada del Projecte: 2020.01~2020.03 Shenzhen, China
Flux d'Operació: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Membres de l'Equip: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang