Smoked Trout Envàs Alimentari de Armeanu Creative Studio

El disseny Smoked Trout Envàs Alimentari de Armeanu Creative Studio és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2021

Smoked Trout Envàs Alimentari

de Armeanu Creative Studio

Client: Valeputna

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

28,079

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #119796

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Smoked Trout Envàs Alimentari

Truita Fumada és un disseny d'envàs per a productes de peix fumat. L'envàs està fet de cartró kraft amb làmina daurada i vernís selectiu. Un patró circular, una forma de porta medieval utilitzada per al tall del cartró i un segell daurat fan referència a la tradició, el patrimoni i els ingredients naturals. El segell i la forma de porta apareixen a tota la gamma de productes per expressar continuïtat. L'envàs plegat mesura 11,5 per 25 centímetres. La forma compacta permet una inserció i un tancament fàcils del producte, així com un emmagatzematge, transport i exhibició en prestatgeria senzills.

El Reconeixement

Sobre el A' Design Award d'Argent

Smoked Trout Envàs Alimentari és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Smoked Trout Envàs Alimentari sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Smoked Trout Envàs Alimentari és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensions i Embalatge: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Etiquetes: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Tecnologia de Producció: The packaging is made of kraft carton, has golden folio and selective varnishing.
Repte de Disseny: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Recerca: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiració: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Durada del Projecte: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Flux d'Operació: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patents: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Membres de l'Equip: Armeanu Ana
Armeanu Catalin
Crèdits de les Imatges: Main Image and optional images - Armeanu Creative Studio SRL - Romania