Miltos Botchan Ressha Embalatge de Xocolata by Yuta Takahashi is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Disseny d'Embalatge Competition Category.
OrEmbalatge· 2021
Miltos Botchan Ressha Embalatge de Xocolata
Client: Miltos
A' Design Award d'Or Winner in Embalatge Category
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- Verified Award Winner
- Verify Award Status for #120283
The Design
About Miltos Botchan Ressha Embalatge de Xocolata
Miltos Botchan Ressha és un embalatge de xocolata creat per a una col·laboració entre una locomotora amb més de 130 anys d'història i un xocolater. La caixa està feta de paper fi de color verd fosc, un color que fa referència a la lliurea del tren i a la xocolata de matcha. La locomotora es reprodueix amb estampació de làmina negra mat, basada en fotografies del tren real. El logotip i el nom del producte estan estampats amb làmina daurada mat. La xocolata porta gravat un mapa de la ruta dibuixat com un laberint. Una targeta adjunta explica cada parada i el recorregut.
The Recognition
About the A' Design Award d'Or
Miltos Botchan Ressha Embalatge de Xocolata és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Miltos Botchan Ressha Embalatge de Xocolata sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Miltos Botchan Ressha Embalatge de Xocolata crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
- Dimensions & Packaging
- Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm - Tags
- Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
- Production Technology
- It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
- Design Challenge
- The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
- Research
- The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
- Inspiration
- The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
- Project Duration
- The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
- Operation Flow
- It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
- Team Members
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi - Image Credits
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
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