Artificial Intelligence In Design El Material De Màrqueting D'esdeveniments by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
ArgentGràfic· 2021
Artificial Intelligence In Design El Material De Màrqueting D'esdeveniments
by Min Huei Lu
Client: Academy of Art University
A' Design Award d'Argent Winner in Gràfic Category
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- Verified Award Winner
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The Design
About Artificial Intelligence In Design El Material De Màrqueting D'esdeveniments
El disseny gràfic proporciona una representació visual de com la intel·ligència artificial pot esdevenir un aliat per als dissenyadors en un futur proper. Proporciona informació sobre com la IA pot ajudar a personalitzar l'experiència per al consumidor i com la creativitat es troba en el punt de mira de l'art, la ciència, l'enginyeria i el disseny. La conferència Artificial Intelligence In Graphic Design és un esdeveniment de 3 dies a San Francisco, CA al novembre. Cada dia hi ha un taller de disseny, xerrades de diferents ponents.
The Recognition
About the A' Design Award d'Argent
Artificial Intelligence In Design El Material De Màrqueting D'esdeveniments és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Artificial Intelligence In Design El Material De Màrqueting D'esdeveniments sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Artificial Intelligence In Design El Material De Màrqueting D'esdeveniments és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
- Dimensions & Packaging
- Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2" - Tags
- Artificial Intelligence, Design, Technology
- Production Technology
- Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
- Design Challenge
- The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
- Research
- The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
- Inspiration
- According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
- Project Duration
- The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
- Operation Flow
- Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
- Image Credits
- Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu
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