Heheqingtian Identitat de Marca de Te by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
BronzeGràfic· 2021
Heheqingtian Identitat de Marca de Te
by Zi Huai Shen
Client: Heheqingtian
A' Design Award de Bronze Winner in Gràfic Category
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- Verified Award Winner
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The Design
About Heheqingtian Identitat de Marca de Te
Heheqingtian és una identitat de marca de te creada per a un espai d'experiència cultural i de vida del te, renascut a partir d'un antic habitatge privat d'estil japonès. La identitat parteix de la idea de convergència. La forma de la porta de l'edifici es combina amb el caràcter xinès He per expressar l'esperit de servir el te i el significat de reunir-se i expandir-se cap a l'exterior. Un disseny contingut transmet l'atmosfera serena de degustar el te amb calma. La caixa de te està feta de fusta amb una estructura d'espiga i mortesa que no necessita cola, donant suport a un enfocament respectuós amb el medi ambient.
The Recognition
About the A' Design Award de Bronze
Heheqingtian Identitat de Marca de Te és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Heheqingtian Identitat de Marca de Te sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Heheqingtian Identitat de Marca de Te satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
- Dimensions & Packaging
- Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm - Tags
- Branding design, Package design, Traditional culture, Asian design
- Production Technology
- Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept. - Design Challenge
- The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
- Research
- Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
- Inspiration
- Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
- Project Duration
- The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
- Operation Flow
- The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
- Patents
- Copyrights belong to SUMP DESIGN / Heheqingtian
- Team Members
- Creative Director : Zi Huai Shen
- Image Credits
- Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019
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