Happetsy Identitat de marca de Anamarija Leljak

El disseny Happetsy Identitat de marca de Anamarija Leljak és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2021

Happetsy Identitat de marca

de Anamarija Leljak

Client: Happetsy

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

43,117

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #122375

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Happetsy Identitat de marca

Happetsy és una identitat de marca creada per a una empresa de productes per a mascotes. El disseny combina un estil retro d'estètica clàssica amb el minimalisme modern. El caràcter retro s'expressa mitjançant la paleta de colors, una tipografia manuscrita i patrons de pics. Els dissenys nets, els espais oberts i una tipografia de pal sec afegeixen un toc modern i fresc. El logotip combina una il·lustració d'un gat i un gos amb un rectangle, una forma associada a l'estabilitat i la lleialtat. Tots els gràfics es van dibuixar com a vectors i es van lliurar en colors RGB, CMYK i Pantone per garantir una aparença coherent en tots els mitjans.

El Reconeixement

Sobre el A' Design Award d'Argent

Happetsy Identitat de marca és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Happetsy Identitat de marca sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Happetsy Identitat de marca és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Dimensions i Embalatge: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Etiquetes: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Tecnologia de Producció: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Repte de Disseny: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Recerca: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inspiració: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Durada del Projecte: The project started in March 2019 and finished in May 2019 in Denmark.
Flux d'Operació: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Crèdits de les Imatges: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.