Baltija Chocolate Collection Funció principal: Envàs de confiteria by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.
ArgentEmbalatge· 2021
Baltija Chocolate Collection Funció principal: Envàs de confiteria
by Bold Brands
Client: Bold Brands
A' Design Award d'Argent Winner in Embalatge Category
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The Design
About Baltija Chocolate Collection Funció principal: Envàs de confiteria
Baltija és una sèrie d'envasos per a una col·lecció de xocolata que es ven a la regió bàltica. El nom prové de la paraula lituana per al Mar Bàltic, que va inspirar el disseny. Un far i una escena marina s'il·lustren amb un estil victorià clàssic, amb formes ondulades que suggereixen el moviment de l'aigua. No s'utilitza cap símbol nacional, de manera que l'envàs representa tota la regió i no un sol país. Un to blau verdós profund aporta un aspecte refinat. Les capses i els sobres estan fets de paper, impresos en offset, i acabats amb vernís mat i detalls en làmina de coure.
The Recognition
About the A' Design Award d'Argent
Baltija Chocolate Collection Funció principal: Envàs de confiteria és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Baltija Chocolate Collection Funció principal: Envàs de confiteria sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Baltija Chocolate Collection Funció principal: Envàs de confiteria és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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