Full Moon Anunci per a Xarxes Socials by Fabiano Dalmacio

Full Moon Anunci per a Xarxes Socials by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny de Publicitat, Màrqueting i Comunicació Competition Category.

ArgentPublicitat· 2021

Full Moon Anunci per a Xarxes Socials

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

A' Design Award d'Argent Winner in Publicitat Category

33,432

Verified Award Winner

Verify Award Status for #122999

View at A' Design Award Press Release Award Badge

Colors

The Design

About Full Moon Anunci per a Xarxes Socials

Full Moon és un anunci per a xarxes socials creat per a Guinness. La imatge es va publicar als feeds i històries de Facebook i Instagram la nit de Halloween del 2020, quan una rara lluna blava era visible arreu del món. La imatge es va produir mitjançant retoc i manipulació fotogràfica a Adobe Photoshop. Es van combinar en capes referències de lluna d'alta resolució, imatges de marca i textures de cervesa per formar una única imatge. La intenció era sumar-se a una conversa global amb un vincle senzill entre la lluna i un got de cervesa.

The Recognition

About the A' Design Award d'Argent

Full Moon Anunci per a Xarxes Socials és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Full Moon Anunci per a Xarxes Socials sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Full Moon Anunci per a Xarxes Socials és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire